This article discusses Apple’s updated policy on apps in the App Store, specifically targeting template-based apps and those that are essentially just websites. Here are the main points:
Background:
- Apple had previously announced a ban on template-based apps (rule 4.2.6) to prevent cloning and spam.
- However, this ban also affected legitimate app generation services and small business owners who used these services.
Changes to App Store Policy:
- The new policy provides more clarity on the matter by distinguishing between "customized" and "innovative" apps that provide unique customer experiences, and those that are simply template-based or website wrappers.
- Apple’s goal is to ensure that all apps in the App Store are original and offer a unique experience.
Impact:
- The updated policy affects various companies that offered app generation services, including ChowNow, which builds apps for restaurants.
- Some companies had to shut down their business due to the changes.
- The new language doesn’t allow these companies to continue operating as they did before; instead, they need to develop new tools to provide clients with customized and innovative apps.
What’s Next:
- Apple is expected to enforce this updated policy more strictly, and affected companies will need to adapt their business models to comply.
- The move aims to improve the quality of apps in the App Store and provide users with a better experience.
